It is the passion of one woman, Gabrielle Viannay, that is behind the love story between Lejaby and women. In the thirties, in the back room of a cinema in Bellegarde (near Lyon) owned by her sister and brother-in-law, Gabrielle began making the first of the legendary bras. They were so successful that they were soon nicknamed "bras a la Gaby"...

Lejaby has grown from strength to strength, to become a renowned french lingerie brand oozing sophistication and beauty.